Your thinking about designing a logo for your

fabulous company, (your group/association, team

or  whatever). You want it to be eye

catching but also represent  your "Brand", what your

company is about. Put some real  thought into  your logo. 

It's going to be the symbol of your company for years to

come.

Take our logo, for instance, we jumped into our

business  head first. I developed a pattern for do rags

 and began embroidering on them. We (my husband

and I) also would do custom designs or wording

on them. We went to motorcycle shows to market and sell

 them. We didn't give our logo a whole lot of thought. I saw

 the flame circle and liked it. Motorcycles and flames go

 together right? Our daughter came up with the name,

 Wilds (our last name) and Rags (for our do rags)

 and Custom Embroidery (what we do).

We did not look at some critical elements:

1.) How the business might change

And it did. The do rags did not sell as well as we

 had anticipated. At the shows we would have people

wanting us to embroider on jackets, then a neighbor

wanted coats for his company, a booster club wanted us

 to embroider football shirts, coats etc. Our business went

 off into a whole different direction. We still have our

roots in the motorcycle community but give some thought on

how your business may encompass more than one

marketing focus before your slap down a logo.

2.) How flexible is your logo?

Can you change the colors or move it around without

 losing your "brand"?  Again using our logo as an

 example, we are pretty much locked into the colors

of red, black, yellow, orange.  I could do a Purple

pink version for my clothes for fun but people recognize

 our flames.  It is not an easy design to change color

on if a few years from now we want to freshen

 it up.  I have alternated the letters from being

red to orange on different items.  When you

 go to design your website you want to incorporate

 your colors into your site.  So choose wisely.  Pick

something you love and can be flexible with because

you will want to put it on everything. 

3.) Don't make it complicated

From an embroidery/printing standpoint, the simpler

 the better. You want it to be eye catching but it

doesn't have to be complicated.  If you have small

lettering, lettering that needs to be outlined, blending

 colors in your design, small details, all these items

 contribute to making your design more expensive to

embroider and if you have small details they can

get lost.  Screen printing is usually charged by

 how many colors you have in your design.

The more colors you have the more expensive.

 So keep that in mind. You want your logo

to look good whether it is embroidered or printed,

 whether it is a large jacket back or a hat. Our logo

 is an example of an expensive logo.  The blended

flames, the satin stitch circle around it.  Thank

goodness we are the embroiderer's and printers!

 Though we at one point considered changing it,

 people do recognize it even for long periods

 of time. We have always had positive comments

 on it.  It has become our "Brand" and it looks

 like it will be with us for the years to come.

I hope this has helped someone.  If you need

 further help on designing, embroidery or screen

printing your logo please get in touch with us.

Nancy Wilds, 10/27/2009

Wilds Rags and Custom Embroidery
 

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